Friday, November 28, 2014

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Radar Automatic Target Recognition (ATR) and Non-Cooperative Target Recognition (NCTR) (Iet Radar, Sonar and Navigation), by David Blackne

Radar Automatic Target Recognition (ATR) and NonCooperative Target Recognition (NCTR) captures material presented by leading international experts at a NATO lecture series and explores both the fundamentals of classification techniques applied to data from a variety of radar modes and selected advanced techniques at the forefront of research. The ability to detect and locate targets by day or night, over wide areas, regardless of weather conditions has long made radar a key sensor in many military and civil applications. However, the ability to automatically and reliably distinguish different targets represents a difficult challenge, although steady progress has been made over the past couple of decades.

This book explores both the fundamentals of classification techniques applied to data from a variety of radar modes and selected advanced techniques at the forefront of research. Topics include: the problem as applied to the ground, air and maritime domains; impact of image quality on the overall target recognition performance; performance of different approaches to the classifier algorithm; improvement in performance to be gained when a target can be viewed from more than one perspective; ways in which natural systems perform target recognition; impact of compressive sensing; advances in change detection, including coherent change detection; and challenges and directions for future research.

  • Sales Rank: #2871408 in Books
  • Published on: 2013-11-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .90" w x 6.40" l, .0 pounds
  • Binding: Hardcover
  • 304 pages

About the Author
David Blacknell currently works at Dstl and is a visiting Professor at University College London. He has worked on a large variety of topics in radar signal and image processing during his career and he is a recognised international expert on radar image exploitation

Hugh D. Griffiths has published over 300 technical articles and papers and is the Editor-in-Chief of the IET Journal Radar, Sonar and Navigation. In 2013, he won the prestigious AF Harvey prize from the IET.

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Radar Automatic Target Recognition (ATR) and Non-Cooperative Target Recognition (NCTR) (Iet Radar, Sonar and Navigation), by David Blackne PDF
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  • Sales Rank: #1168663 in Books
  • Published on: 2000-01-06
  • Binding: Paperback

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1 of 1 people found the following review helpful.
A MUST READ IF YOU ARE TIRED OR KNOW SOMEONE WHO IS!!!
By ~Lisa
Wow, this book is a real eye opener! I was diagnosed with FMS (fibromyalgia) and have a lot of fatigue because of it. I also found out in 2012 that I was suffering from mold exposure which would explain the symptoms of FMS. So I've been getting treated for the mold, but this book has shed light that some of my symptoms are probably due to a copper/zinc imbalance which the book explains. I would recommend reading this rather than googling it and researching it on your own; she's done the work! I found that even with the treatment I'm getting, that I am still fatigued and so are some of the other folks that are in my shoes.
I highly recommend this book to anyone who is tired or fatigued. It is an easy book to read and not too long. It has great information from drs and other experts and many testimonials. There is info on how to know if you have too much copper and how to reverse it. Great book!!!

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Thursday, November 27, 2014

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Coal remains an important fossil fuel resource for many nations due to its large remaining resources, relatively low production and processing cost and potential high energy intensity. Certain issues surround its utilisation, however, including emissions of pollutants and growing concern about climate change. The coal handbook: Towards cleaner production Volume 2 explores global coal use in industry.

Part one is an introductory section which reviews the social and economic value of coal, emissions from coal utilisation, the handling, impact and utilisation of coal waste, and an exploration of emerging and future issues around industrial coal utilization. Chapters in part two highlight coal resources, production and use in established markets as well as the emerging markets of Brazil, the Russian Federation, India, Indonesia, and China. Part three focuses specifically on coal utilisation in industry. Chapters consider thermal coal utilisation, coal use in iron and steel metallurgy, advances in pulverised fuel technology, and the evaluation of coal for thermal and metallurgical applications. Further chapters explore coal utilisation in the cement and concrete industries, coal gasification and conversion, and value-in-use assessment for thermal and metallurgical coal. A final chapter summarises the anticipated future pathway towards sustainable, long-term coal use, suggesting transitions that will be needed to ensure cleaner utilisation for many decades to come.

With its distinguished editor and international team of expert contributors, The coal handbook Volumes 1 and 2 is a comprehensive and invaluable resource for professionals in the coal mining, preparation, and utilisation industry, those in the power sector, including plant operators and engineers, and researchers and academics interested in this field.

  • Reviews the social and economic value of coal, emissions from coal utilisation, and the handling, impact and utilisation of coal waste
  • Explores emerging and future issues around industrial coal utilization
  • Highlights coal resources, production and use in established markets, as well as emerging markets such as Brazil, the Russian Federation, India, Indonesia, and China

  • Sales Rank: #3273219 in Books
  • Published on: 2013-11-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.25" w x 6.14" l, .0 pounds
  • Binding: Hardcover
  • 576 pages

Review

"Scientists and engineers specializing in coal, some in academia but most with energy companies, survey the production and use of coal around the world. One chapter covers all the established markets, then chapters focus in turn on Brazil, the Russian Federation, India, Indonesia, and China."--ProtoView.com, January 2014

About the Author
David Osborne is Group Manager of Coal Technology at Xstrata Coal, Australia.

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Saturday, November 22, 2014

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Training for Mortals: A Runner's Logbook and Source of Inspiration, by John Bingham, Jenny Hadfield

John “The Penguin” Bingham’s witty, honest, and inspirational “Chronicles” column in Runner’s World has been the clarion call for a phenomenal surge of new runners. He has been called “the Pied Piper of the second running boom.” He and co-author Jenny Hadfield tirelessly promote the idea that any running is good running, and that just waddling along can save you—body, mind, and soul. Running brings joy and fitness and a better life.

Bingham and Hadfield’s Marathoning for Mortals sells 30,000 copies a year. Now, Training for Mortals will join that book in the pantheon of indispensable books for runners. This logbook motivates runners of all levels and records their progress—both as athletes and in developing a more satisfying life through fitness. It is full of training tips and inspirational bits of running wisdom, with ample space and format to record the details of each day’s workout(s). Designed with fifty-two weekly spreads, it can be started at any point in any year.

John Bingham and Jenny Hadfield live in Chicago and run a race management company in addition to doing their writing, speaking, and coaching.

  • Sales Rank: #2242228 in Books
  • Brand: Brand: Breakaway Books
  • Published on: 2007-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .50" w x 6.50" l, .57 pounds
  • Binding: Spiral-bound
  • 160 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Train train away!!!!
By J. Gessler
I love the training journal. It is the first one that even allows me to keep track of all the running "stuff" but my food portions. It is 1 year long so you can start any time and go for 52 weeks. It has a great overview with place for goals and races you may want to try. Since I am starting over with run/walk at 65 it is revenant for any age. I only have good kudos' for it. Enjoy if you buy one. It does go with their book which I am also using.

0 of 1 people found the following review helpful.
A Great Book for New Runners
By Michael Parker
The style and storytelling abilties of John "The Penguin" Bingham is second to none. If you're a new runner of someone coming back after a long lay-off, this is the book that can get you started on the right foot.

15 of 16 people found the following review helpful.
Great programs tailored for the "mortal" runner
By Sandra Stewart Davis
Last year, I trained and ran a half marathon. Injured myself in the process by going too far too soon - plantar fasciitis. This time I am (hopefully) wiser and going slower with my training this time around. Thank goodness for the practical advice and programs offered in this book. I am following the full marathon program offered for running/walking. So far, so good. This book is a read and follow for any planning on running, walking or running/walking a long distance race!

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Monday, November 17, 2014

[T381.Ebook] Ebook Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

Ebook Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

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Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

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Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

Prenatal and Postnatal Care: A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth.  Ideal as a graduate text for newly-qualified adult nurses, family and women’s health practitioners, and midwives, the book can also be used as an in-depth reference for antenatal and postpartum care for those already in practice.

Beginning by outlining the physiological foundations of prenatal and postnatal care, and then presenting these at an advanced practice level, the book moves on to discuss preconception and prenatal care, the management of common health problems during pregnancy, and postnatal care. Each chapter includes quick-reference definitions of relevant terminology and statistics on current trends in prenatal and postnatal care, together with cultural considerations to offer comprehensive management of individual patient needs.

Written by experts in the field, Prenatal and Postnatal Care: A Woman-Centered Approach deftly combines the physiological foundation of prenatal and postnatal care with practical application for a comprehensive, holistic approach applicable to a variety of clinical settings.

  • Sales Rank: #33589 in Books
  • Published on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.20" w x 8.50" l, 3.75 pounds
  • Binding: Paperback
  • 696 pages

From the Back Cover

Prenatal and Postnatal Care: A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth. Ideal as a graduate text for newly-qualified adult nurses, family and women’s health practitioners, and midwives, the book can also be used as an in-depth reference for antenatal and postpartum care for those already in practice.

Beginning by outlining the physiological foundations of prenatal and postnatal care, and then presenting these at an advanced practice level, the book moves on to discuss preconception and prenatal care, the management of common health problems during pregnancy, and postnatal care. Each chapter includes quick-reference definitions of relevant terminology and statistics on current trends in prenatal and postnatal care, together with cultural considerations to offer comprehensive management of individual patient needs.

Written by experts in the field, Prenatal and Postnatal Care: AWoman-Centered Approach, deftly combines the physiological foundation of prenatal and postnatal care with practical application for a comprehensive, holistic approach applicable to a variety of clinical settings.

About the Author

Robin G. Jordan is a certified nurse-midwife and formerly a long time faculty member of Frontier Nursing University, teaching midwives and nurse practitioners. She is currently Professor in Nursing at North Central Michigan College, Michigan, USA.  

Janet L. Engstrom is a certified nurse-midwife and women's health nurse practitioner, teaching midwives and nurse practitioners. She is the Associate Dean for Research at Frontier Nursing University, Kentucky, USA.

Julie A. Marfell is a family nurse practitioner and nurse practitioner educator. She is the Associate Dean for Family Nursing at Frontier Nursing University, Kentucky, USA.

Cindy L. Farley is a certified nurse-midwife and midwifery educator. She is currently Adjunct Associate Professor at Georgetown University, Washington D.C., USA, and Adjunct Professor at the Midwifery Institute of Philadelphia University, Pennsylvania, USA.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good book esp. for providers new to OB & seeking a more holistic approach
By K. Salinger, Holistic Nurse Practitioner
As a Board Certified FNP provider at a free pregnancy clinic providing care to uninsured and underserved women, as well as a Board Certified Advanced Holistic Nurse, I'm always interested in perspectives and approaches that offer a more woman-centered, holistic style of care. This book appealed to me because of the proclaimed woman-centered approach.

I recently received this book, as well as Supporting a Physiologic Approach to Pregnancy and Birth: A Practical Guide by Avery and both books are good. Both discuss the importance, with supporting evidence, of returning to a more natural, "normalizing" approach to birth vs. "management" of the pregnancy and birth process. However, this text goes into much more detail regarding basic concepts and care in OB, and thus would be the better choice for someone new to the field or who is looking for a more comprehensive review. I must say though that both this book and the Avery book present only basic holistic concepts that are most appropriate for providers with minimal to no experience with holistic and integrative care. But as we know, the majority of birthing providers in the USA practice with the mainstream medical model (lay and nurse midwives excepted), so that makes both texts appropriate for the majority of providers.

The Avery book I mention above is a great choice for experience OB providers who don't need the general OB review as it focuses primarily on the rationale, woman-focused methods to incorporate and how to integrate them to create a more holistic, woman centered practice. For example, this book discusses how to address common conditions in pregnancy such as a UTI, Constipation, URI, Depression, etc. with the current standard of care in addition to any practices that can also make the care more holistic. The Avery text assumes this level of knowledge is already in place and thus only discusses the holistic interventions that could be added to make the practice more holistic (as well as mainstream medical practices & interventions that could be decreased to support a more holistic focus of care).

I don't want to give the impression that this book has no benefit for experienced providers, because it does. I have both and I like both books. This one includes post-natal information that the other does not, it has relevant case studies in each section, and overall has a great review of OB care in general. It also addresses the Healthy People goals and how integrating a more holistic approach can help an OB practice better align with or meet those goals. This book would also be great for teaching, as an in-clinic reference book for providers, and again is perfect for students and new grads. (and for those who just prefer a more comprehensive text in general).

If you're OB experienced and want something more succinct, go for the other book. If you prefer a more comprehensive reference pick this one.

The text is divided into the five sections, each offering comprehensive information on current standard practices as well as integrating a more holistic, woman-centered approach. There are many illustrations, charts, case studies and extensive supporting references at the end of each chapter, as well as resources for further information. The book is set up like a basic text-book used in school

Part 1: Physiological foundations of prenatal and postnatal care (strong physiologic review)

Part 2: Preconception and prenatal care (current standards of care and suggested modifications)

Part 3: Common complications of pregnancy (Dz process and physiology review with standard treatments and suggested modifications)

Part 4: Postnatal care (current standards of care and suggested modifications)

Part 5: Management of common health problems during the prenatal and postnatal periods (Review, current standards of care and suggested modifications)

2 of 2 people found the following review helpful.
The Most Comprehensive Book on Women's Health!
By Denise Bolds
"A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth." This book has it ALL. I am currently certifying to become a doula. This books answers all of my questions. Is this book a textbook? It doesnt come across as one but this book is chock full of information on women's health that is easy to read, helpful and holistic. With case studies and diagrams definitions and tips, 'Prenatal & Postnatal Care is THE book to have if you are a woman or working with women: nurses, aides, doulas, midwives, health educators and so much more. Prenatal & Postnatal Care is a STEP UP from "Our Bodies Ourselves" I love this book and I highly recommend it!

1 of 1 people found the following review helpful.
Very comprehensive, looks like it covers everything!
By Hans Castorp
This in-depth book seems to cover about everything about the subject. Anybody thinking about having babies, working on it, or newly gratified by this experience should really indulge this like your favorite dessert. I can imagine a new mother sitting in her hospital bed reading this with mind-expanding pleasure, and seriousness. Hubbie should be reading, or at least browsing thru, this or another copy! Admittedly, my background in the subject is not great, but I felt almost like an expert on the whole matter after reading it slowly. Not to mention my general knowledge of the human family may have actually skyrocketed by the time I finished. Easy 5 stars!

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[K329.Ebook] Free Ebook The Brewer's Handbook, by Ted Goldammer

Free Ebook The Brewer's Handbook, by Ted Goldammer

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The Brewer's Handbook, by Ted Goldammer

In the past two decades we have witnessed unprecedented changes in the U.S. beer industry. The emergence of craft brewers and consumers' newfound appreciation for quality beer have resulted in what is often called the "Craft Beer Renaissance." Beer has taken on a new excitement and relevancy to the average person. It is no longer thought of only in the context of large commercial brewers with their mass-marketed beers. The marked increase in the number of brew pubs and microbreweries and the burgeoning growth in the number of home brewers indicate how deeply brewing beer has captured the popular imagination. The Brewer's Handbook is intended to provide an introduction to brewing beer, and to give a balanced, reasonably detailed account of every major aspect of the brewing process. This book not only discusses brewing beer on a large-scale commercial basis, it has made every effort to address brewing practices typically used by craft brewers. Thus its applicability extends to home brewers and to individuals working in the brewing industry and related fields. It is written in a language that can be easily understood by anyone not having a background in brewing beer. However, the material is not so elementary that it insults your intelligence, nor is it so difficult that its makes you lose interest in the subject. Clarity is the touchstone that has been employed throughout this book.

  • Sales Rank: #191216 in Books
  • Brand: Brand: Apex Publishers
  • Published on: 2008-10-01
  • Binding: Perfect Paperback
  • 496 pages
Features
  • Used Book in Good Condition

Review
A great book on brewing beer. Incredibly informative and broken out so that you don't find yourself overwhelmed by all the vast information available about brewing beer. This is a must have book for anyone with an interest in brewing beer. --John Hogarth

I have read a lot of books on the subject of brewing beer and this book is the clearest, most comprehensive book written for the layperson I have come across. Goldammer does a good job in discussing every aspect of the brewing process in easy to understand terms. --Chris Scott

This is the second edition and in my opinion a big improvement over the first edition. Almost every chapter has been revised and updated with additional content. It also includes two new chapters, one on government beer regulations and other on brewery wastewater and solid waste management. Oh, and a very extensive glossary. This is hands down one of the better books on brewing beer. --Jason Cole

About the Author
Ted Goldammer is an international marketing consultant at the Foreign Agricultural Service in Washington, D.C., where he is currently involved in developing international markets for U.S. agricultural commodities. He has traveled throughout Europe, Latin America, and Southeast Asia. Among the commodities he has promoted has been beer, hops and wine.

His previous professional experience includes working for 6 years at Agricor Consultants in Arizona on a variety of projects--breweries, wineries and vineyards. The work included writing business plans, recommended production practices, and assisting clients in securing venture capital, equipment financing.

While at Agricor, he wrote a manual describing the process of brewing beer, a result of his life long passion in the art of brewing beer. Ted started homebrewing in the early 1970s, which eventually grew into an interest in commercial beer production.

In addition, Ted worked for nearly 5 years at the Environmental Research Lab (the company that developed the EPCOT theme at Disney World) in Arizona as a research horticulturist. His work involved growing and identifying plants suitable for forage production in coastal deserts.

Ted received his M.S. in Economics from the University of Arizona at Tucson and a B.S. in Soil and Water Science and a minor in Horticulture at the University of Arizona.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Buy it.
By Maynerd
Great book!!

4 of 4 people found the following review helpful.
Brewer's Handbook Review and Rating
By Robert
It's a solid book with a great deal of well explained ideas, ideals and concepts. Technical information is thorough and the chemistry / biology is particularly in-depth. A lack of annotated diagrams makes some of the explanations difficult to understand for novice brewers.

1 of 1 people found the following review helpful.
textbook
By Mickey
A textbook for my daughter's college class. Hey, she got an A, so I'm not complaining. Now I just need her to test it on me.

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Sunday, November 16, 2014

[K349.Ebook] Ebook Free The New Vegetables, Herbs and Fruit: An Illustrated Encyclopedia, by Matthew Biggs, Jekka McVicar, Bob Flowerdew

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The New Vegetables, Herbs and Fruit: An Illustrated Encyclopedia, by Matthew Biggs, Jekka McVicar, Bob Flowerdew

Praise for the previous edition:

"These three amazing authors have put together a must-have book for any vegetable grower."
-- Washington Gardener

"What is not included in this definitive and beautifully illustrated sourcebook on edible landscape?"
-- The American Herb Association

"Satisfying ... There's an abundance of information and tantalizing pictures."
-- New York Times

The first edition of Vegetables, Herbs and Fruit was published in 2006. All editions and formats sold more than one million copies and it quickly became a classic reference. A decade later, this edition adds a new jacket, updates the design, and expands by 60 new pages for a total of over 70 vegetables, 100 herbs and 100 popular fruits. The most current information on plant varieties and cultivation techniques make it the essential sourcebook for all food gardeners, especially for anyone who would like to start growing their own produce and who feels they need some expert advice.

The coverage is phenomenal -- from the care of asparagus through the seasons to the huge number of apples that can be grown in even the smallest spaces. Lavish illustrations in an accessible layout, and clear and accurate text applicable to all regions invites readers to browse and try growing something new.

Each listing opens with a large photograph of the plant and a descriptive paragraph. The topics include: species and common names; recommended varieties; cultivation techniques (propagation, growing, maintenance); container growing; harvesting and storing; pests and diseases; companion planting; medicinal uses; culinary uses, with recipes; and other uses and warnings. Additional images show other parts of the plant during the seasons, as well as recipe photographs.

  • Sales Rank: #269310 in Books
  • Published on: 2016-09-20
  • Original language: English
  • Dimensions: 10.88" h x 1.75" w x 9.25" l, .0 pounds
  • Binding: Hardcover
  • 704 pages

About the Author

Matthew Biggs lectures at the Royal Horticultural Society and around the world. He is the co-author of Complete Book of Vegetables.

Jekka McVicar has been awarded 59 Royal Horticultural Society gold medals. She is well known for her regular appearances on TV and radio gardening programs. She is the author of Jekka's Herb Cookbook.

Bob Flowerdew is an author and a lecturer for the Royal Horticultural Society. His previous books include Organic Gardening Bible: Successful Growing the Natural Way.

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Friday, November 14, 2014

[D514.Ebook] Download PDF Hasta No Verte Jesus Mio, by PONIATOWSKA (Elena)

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Hasta No Verte Jesus Mio, by PONIATOWSKA (Elena)

  • Published on: 1969
  • Binding: Paperback

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Saturday, November 8, 2014

[P764.Ebook] Download CQRS, The example, by Mark Nijhof

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CQRS, The example, by Mark Nijhof

In 2009 I have had the pleasure of spending a 2 day course and many geek beers with Greg Young talking about Domain-Driven Design specifically focussed on Command Query Responsibility Segregation (CQRS). The example project I created based on these discussions was very well received by the community and regarded a good reference project to explain and learn the patterns that make up CQRS. I decided to add the different blog posts I wrote about the example into a single book so it is easy to find and read. The code can still be found at: http://github.com/MarkNijhof/Fohjin

  • Sales Rank: #1769538 in Books
  • Published on: 2013-04-08
  • Original language: English
  • Dimensions: 11.00" h x .22" w x 8.50" l,
  • Binding: Paperback
  • 92 pages

About the Author
Mark has worked in the software industry since 2000 during this time he has had many different roles, from Developer, Customer Support, Team Lead till Agile Coach.

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3 of 3 people found the following review helpful.
Just his blog formatted as a book
By Doug K. Wilson
I had read the authors blog and thought this would be new material. It's not. Still good stuff but no effort was made to actually turn the posts into a proper book beyond copy and paste.

0 of 0 people found the following review helpful.
The book is not bad, but it could do with a bit of ...
By Eirik Mangseth
First part of the book is ok, albeit marred by English being the author's second (or third) language. The second part is too much of a blog jumble. The book is not bad, but it could do with a bit of proof-reading.

0 of 0 people found the following review helpful.
A lot of great material but in need of some more editing to ...
By Jake Anderson
A lot of great material but in need of some more editing to take it from a collection of blog posts to a published work

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Thursday, November 6, 2014

[C850.Ebook] Download The Marketing Plan Handbook, 4th Edition, by Alexander Chernev

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The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

  • Sales Rank: #68200 in Books
  • Published on: 2014-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .40" w x 7.52" l, .73 pounds
  • Binding: Paperback
  • 188 pages

Review
"Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short." --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

"Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans that will truly work." --Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Busines, Dartmouth College

"An excellent book offering a streamlined, no-nonsense roadmap to writing impactful marketing plans." --Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing, INSEAD

"If you are going to write a marketing plan, you need to start with Chernev's The Marketing Plan Handbook. And, of course, every business needs to have a marketing plan." --David Reibstein, William Stewart Woodside Professor of Marketing, Wharton, University of Pennsylvania

About the Author
Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an area editor for the Journal of Marketing and serves on the editorial boards of the top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Dr. Chernev's research has been published in the leading marketing journals and has been quoted in the business and popular press, including Scientific American, Business Week, Forbes, Newsweek, The Wall Street Journal, Financial Times, The New York Times, and The Washington Post. He has written numerous articles focused on corporate planning, marketing strategy, and brand and customer management. 
Professor Chernev teaches marketing management, marketing strategy, brand management, and behavioral decision theory in MBA, PhD, and executive education programs. He has received numerous teaching awards, including the Chairs' Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program. In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and advises companies around the world on issues of strategic marketing planning and analysis, business innovation, brand management, pricing, and new product development.
Website: chernev.com/books

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2 of 2 people found the following review helpful.
An excellent marketing resource
By Jorgen Hesselberg
Alexander Chernev has done a masterful job of consolidating a comprehensive marketing resource into a very readable, succinct handbook. This should come as no surprise to those familiar with Dr. Chernev's work. Easily one of my favorite professors at Northwestern, Dr. Chernev has an uncanny ability to distill complex information into a few incisive sentences that crystallizes the essence of a concept. Complete with generous marketing plan samples and innovative frameworks, The Marketing Plan Handbook is a must-have for any serious business professional or MBA student.

2 of 2 people found the following review helpful.
Excellent book! I highly recommend it for anyone that ...
By Darwin J. Morales
Excellent book! I highly recommend it for anyone that is looking into creating a marketing plan. Straight and to the point.

1 of 2 people found the following review helpful.
Great book for entrepreneurs and marketing managers alike
By Michaela Draganska
This book is a short but detailed guide to writing compelling marketing plans. The frameworks offered are intuitive and practical. Highly recommended!

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Wednesday, November 5, 2014

[R623.Ebook] PDF Ebook Pretty Theft, by Adam Szymkowicz

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Drama / Characters: 3m, 4f Pretty Theft is a play about ballerinas, boxes and the dangers of beauty. After losing her father, Allegra falls under the wing of bad girl Suzy, only to find an unexpected friendship with Joe, an autistic savant. When things take a violent turn, Allegra and Suzy escape cross country and befriend Marco, a mysterious thief who claims he cannot be caught. "Disturbing but touching...Mr. Szymkowicz writes quirky plays about contemporary topics like online dating and gender roles, but there always seems to be something - a knife, a rope, a dead body - in an unexpected place. In Pretty Theft, the undercurrent of danger goes beyond quirkiness; it's more subtle and ultimately more horrifying. The play takes place in a terrifying world where reckless people get hurt, and so do more or less innocent bystanders." -The New York Times "Szymkowicz has not only taken the notion of theft and flipped it on its head - he's taken a story about human beings at their worst and shown how we can claw our way back from the brink by finding the good within ourselves." -The Villager "Adam Szymkowicz has written a play full of interesting people...The dialogue and humor in this play are excellent...It runs a lean, intermission-less 90 minutes and is very satisfying...This would be good theater for young women not only to see but also to perform." -NYTheatre.com

  • Sales Rank: #53927 in Books
  • Brand: Brand: Samuel French, Inc.
  • Published on: 2009-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .16" w x 5.00" l, .18 pounds
  • Binding: Paperback
  • 76 pages
Features
  • Used Book in Good Condition

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1 of 1 people found the following review helpful.
Highly Recommended
By Emily Rubin
This play is wildly brilliant. One of Szymkowicz's darker pieces, Pretty Theft creates unique characters that are all fascinating; however, each role still remains grounded and oddly human. This script is a hard one to put down, as it explores the more upsetting aspects of the human spirit and the way cruelty can often lead to self-discovery. This playwright masterfully creates a contemporary dystopia that will have you talking about it for months after you finish the last page. Order it now, because I'm not lending out my copy :)

1 of 1 people found the following review helpful.
Ballerinas and Bastards
By Brently Rosenthal
"Pretty Theft" is a wonderfully constructed dramatic instrument. Toughtly strung together, it scratches notes of Shepard and Strindberg, while all-the-while playing its own dangerous fugue toward an unforeseen end. If you haven't read Adam Szymkowicz, do so immediately.

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